Friday, June 23, 2006

Radio goo goo Radio gaa gaa

It's gone. This post is an Obituary. Somewhere in the begining of this month, my favourite radio channel, mid-day's Go 92.5 passed away. May it's musical soul rest in peace.
May god not forgive the people behind this. But I think they can't be blamed anyway. A radio station survives on advertising. And advertising comes to mass appeal. Sadly in the most cosmopolitan city of the country, Rock and Roll has no mass appeal. Neither does Britney Spears for that matter. Go 92.5 was the only station that played english songs. And they could not do that 100% either. So it was 50 -50. One english song followed by one hindi. I vaguely remember mid-day coming up with a radio channel a few years back and the same thing had happened. Those were different times. This time around there were much more players. And lots of money thrown in.
But they could not last. And they will be missed. It came as a rude shock to me when i first tuned in one night at 10.00 p.m. After 9 it used to be only foreign music. And they had "jhalak dikhlaja" playing. The station name had changed. I picked up a copy of mid-day first thing in the morning. and there it was all splashed over the last page. It had turned 100% Hindi. A friend will be missed.
All those mornings with "good morning mumbai" with jaggu and tarana.
Bearing the evening traffic lights with "Horn, o.k please" by malini.
"Late night " music with glen.
All gone. I have heard that jaggu and tarana speak strictly hindi now. They used to speak a mix of hindi and english which was so mumbai. Their jokes were discussed in the evenings. I dont have the heart to tune in. There are enough 100% Hindi stations. You needed REM and GNR once in a while. Ah heck, even n'sync was good to laugh at. all gone.
I am at a loss for words. Hopefully we will have them back someday. But that seems like wishing himesh reshammiya would disappear from the planet taking with him all the airtime he gets. But the hope still lives. Maybe one day we will have a 100% foreign music channel. Till then, so long ....

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